Asian-inspired chain Itsu is due to open in August at Reading Retail Park with a range of tasty healthy dishes.
The foodie spot is set to open at the old Pizza Hut site at Unit 7 in the retail park on August 9.
The chain is known for its rice bowls, soups, gyoza, sushi, and salads and is a great spot to grab lunch or a light dinner.
Initially, Itsu wanted to have free-standing 12-metre banners, however, Reading Borough Council refused permission due to their negative impact on the surroundings.
Officers said: “Whilst the surrounding environment is retail, there are no other similar high free-standing banners in the vicinity.
“Policy OU4 states that the cumulative impact of adverts will be taken into account, and a proliferation of advertisements that detrimentally affects visual or aural amenity or public safety will not be acceptable.
“By reason of their height, in particular, it is considered that the free-standing banners would appear intrusive and visually dominant within the surroundings and as and would stand above any nearby infrastructure such as lamp columns.
“As such, it is considered that by reason of their height, the banners would have a detrimental impact on visual amenity.”
The chain first opened in Chelsea in London in 1997, before a Soho store three years later and then followed by more than 75 other stores.
The chain prides itself on the fact that the menu is healthy with dishes packed with vitamins, fibre, and protein, as well as being affordable.
It’s also great for vegetarians and vegans, or people just wanting to cut down on their meat intake as a third of the menu is plant-based.
It’s also designed to be speedy and often give away a free lunch to loyal customers who have waited more than 90 seconds.
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