Reading and Slough have both been named in the top 50 towns that have spent the most money in restaurants since they reopened for indoor dining.
Since May 17, restaurants were allowed to serve customers inside once more thanks to the easing of coronavirus restrictions.
The company analysed transaction data from May 17 to May 23, and found an 85 per cent week on week increase in spending for Slough, and 50 per cent for Reading.
It’s clear that Reading locals also enjoy a trip down the pub – with the town ranked 40th on the biggest spending increase in pubs, with a 34.4 per cent rise.
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Stoke-on-Trent topped the list of the biggest spenders in restaurants, with a whopping 195 per cent increase in week on week sales.
Jon Knott, head of customer insights at Dojo said: “After over a year of lockdowns and restrictions, it is no wonder that we’re eager to get back to normality, and for some of us, this includes going out for dinner at the local restaurant. On May 17, 23 per cent more restaurants were able to trade compared to the previous week. These new relaxed restrictions also meant that 67 per cent more pubs were also able to trade.
“Indoor hospitality’s return has allowed a number of small businesses to reopen their doors, after many have been excluded from the easing of restrictions since April 12. Restaurants have seen a 49 per cent increase in sales since indoor dining reopened with a marked increase in the average order value (+33per cent).”
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